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Friday, October 27 • 11:00am - 12:00pm
Blue Oceans, Coronas and the Power of Your Brand

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Join two veteran directors and SPARC alums as they discuss how they have exponentially grown their Auxiliary Programs thru program design, marketing, and brand management. In this session, we will also explore some real life examples from Fortune 500 companies that can be applied to our work in Independent Schools and specifically Auxiliary Departments everywhere. Join us for this follow-up to last year’s session on Co-Branding with your School and Camp Programs.

avatar for Karen McCann McClelland

Karen McCann McClelland

Director of Auxiliary Programs, Sidwell Summer
Karen McCann McClelland has over 25 years of experience in auxiliary and summer programs. As director of Sidwell Summer which serves over 3200 campers annually, she coordinates the marketing, hiring, program design/implementation, and evaluation of 12 different programs. She also... Read More →
avatar for Dan O'Neil

Dan O'Neil

Director of Auxiliary Programs, Congressional School
Dan is the Director of Auxiliary Programs for Congressional School in Falls Church, VA. Prior to his work at Congressional, Dan spent 6 years in the classroom and started his own tour and travel company based out of Washington DC. Dan has served in a variety of roles on the ACA Virginias... Read More →

Friday October 27, 2017 11:00am - 12:00pm
SoHo Ballroom

Attendees (36)